Product, AI & Design Strategist
ASTROLABIUM, Portugal (Sep 2024 - Present)
Building an AI-powered SaaS startup that helps energy producers and market agents manage portfolio imbalances. Leading product development, go-to-market strategy, and commercial execution from the ground up. Overseeing market research, product design, while also driving customer acquisition, B2B sales, and marketing campaigns. Working closely with pilot customers, forming strategic partnerships, and refining the value proposition to align with regulatory and operational needs in the energy sector.
ZFA Research, Training & Consultancy, Türkiye (Apr 2024 - Present)
Leading the design and positioning of new service offerings tailored to NGOs, local governments, and research firms. Collaborating closely with the founder to align product-market fit with organizational mission, leveraging user research insights to optimize value propositions.
DSWISS, Switzerland (Aug 2023 - Apr 2024)
Led the end-to-end product transformation of a next-generation password manager, including market research, product discovery, feature redesign, and go-to-market strategy. Collaborated cross-functionally with engineering, design, and marketing teams to deliver a secure, intuitive, accessibility compliant and scalable product and contributed to growth in new subscriptions within 9 months.
SOPU Academy, Finland (May 2023 - Aug 2023)
Directed product transformation for the startup's B2C to B2B pivot. Lead product discovery, strategy development, and roadmap creation. Collaborated with the CEO on go-to-market strategies, including positioning and pricing.
Quentic, Finland (Jul 2023 - Apr 2024)
Directed end-to-end development of B2B SaaS mobile & web products in compliance and occupational safety domain, driving product vision, strategy, and roadmap to align with market demands and enhance customer experience.
Quentic, Finland (Apr 2021 - Jun 2023)
Led B2B SaaS mobile & web product development in compliance and occupational safety domain.
Quentic, Finland (Jan 2020 - Apr 2021)
Elevated user engagement and reduced customer service inquiries by spearheading innovative product discovery and design strategies, enhancing the usability and appeal of B2B SaaS mobile & web products.
Mash Finance, Finland (May 2018 - Dec 2019)
Drove product innovation and design excellence for a fintech mobile and web application across multiple countries, optimizing user experience and market competitiveness through strategic design initiatives.
Cisco, Finland (Nov 2016 - Oct 2017)
Transformed the video conference experience for a leading B2B SaaS communication and collaboration product, enhancing user interaction and interface design to elevate user satisfaction and product usability.
TAV Information Technologies, Türkiye (Aug 2015 - Oct 2016)
Initiated product discovery and design for B2B aviation products, including passenger flow simulator, collaborative decision-making, baggage reconciliation, and indoor navigation.
Freelance, Türkiye (Feb 2013 - Jun 2014)
For the newly establishing design and cinema departments of a private university:
Aalto University, Finland (Aug 2013 - Dec 2020)
Conducted research on digital game interfaces.
Aalto University, Finland (Aug 2009 - May 2012)
Directed and executed product development for the digital game in the MA thesis titled "Exploring Interaction Design for Children's Play".
Sabanci University, Turkey (Sep 2004 - Jun 2009)