I help companies figure out what to build, why it matters, and how to talk about it.

I grew up on a farm in Turkey. I was the first in my family to go to university. I studied computer science, then got into one of Europe's most competitive design programmes at Aalto, with no design background. My graduation project was a game where the player never needed to look at a screen. The physical world was the interface. That instinct, to make technology fit around people rather than the other way around, is still what drives my work.

I co-founded an energy risk management startup. I went from knowing nobody in the sector to sitting across from energy executives and securing pilots. I've moved countries four times. I'm either very adaptable or very restless. Probably both.

I have a habit of telling people what's broken in their business. An academic became a consultant. An astrologer doubled her clients by cutting her session time in half. If your product or business has something broken in it, I'll probably notice. We should talk.